Meet the Founder
Hi, I’m Alicia. 🤍
I created The White Ribbon from a simple belief:
Relationships Matter.
My journey started long before The White Ribbon. As a professional photographer, I learned the power of beautiful presentation, thoughtful marketing, and creating an experience that makes people feel something.
Then, as a REALTOR® in North Carolina, I had the privilege of walking alongside people during some of life’s biggest moments. Through both photography and real estate, one thing became incredibly clear to me.
Relationships are truly what make life happen.
People may notice the beautiful presentation or remember the marketing, but what stays with them is how you made them feel. It’s the care you showed, the trust you built, and the relationship that continued long after the closing table.
That heart became the inspiration behind The White Ribbon.
I wanted to bring my love for marketing, presentation, and people together to create something that helps real estate professionals serve their clients in a more thoughtful and meaningful way through intentional marketing, elevated presentation, and genuine connection.
Every collection is designed with purpose. Not simply to make an impression, but to help create a relationship worth remembering.
My faith guides the way I live, serve, and do business. I believe we’re given opportunities every day to make people feel seen, appreciated, and valued.
A motto I hold close to my heart is:
To Give Is to Live.
To me, it means living with a heart to give, serve, encourage, and pour into others. That same heart is woven into everything behind The White Ribbon.
Because relationships matter. Before the transaction, through the journey, and long after the closing table.
With love,
Alicia Hite
Founder, The White Ribbon
Alicia Hite is a professional photographer, North Carolina REALTOR®, and founder of The White Ribbon. Her professional experience inspired the heart and purpose behind the brand.